Product Design Case Study

Redesigning Screening with Criteria-Based Intelligence

How I designed a unified AI screening system for IIIP that replaced gut-feel resume scanning with structured, explainable candidate evaluation.

RoleProduct Designer CompanyIntervue.io ProductIIIP Platform ScopeEnd-to-End
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IIIP pipeline board, Applied, Resume screening, HR screening, Tech round 1, with candidate cards and screening report links

Background - Intervue

Intervue started as an interview outsourcing platform, like Uber for tech interviews. Companies with engineer bandwidth issues would send requests, and we'd assign anonymous external interviewers. But the problem wasn't just interviews. It was the entire hiring infrastructure.

The Origin

Companies were stitching together 6–8 tools just to hire one person, ATS, job boards, assessment platforms, video tools, calendars, spreadsheets. Fragmented data, inconsistent evaluation, slow cycles.

The Evolution

Intervue evolved into IIIP, an all-in-one hiring platform covering AI sourcing, AI screening, interviews, analytics, and offers. I designed every screen across this entire ecosystem.

The Positioning

Where traditional ATS tools make companies switch between platforms, IIIP consolidates the entire pipeline. One job, one platform, one source of truth, from sourcing to offer letter.

The Scale

Currently in beta with 4 enterprise customers using the platform for various hiring needs, from high-volume BPO hiring to specialized tech roles.


The Hiring Funnel is Broken at the Top

Massive candidate volume enters the funnel, but without structured screening, most drop-offs happen at the wrong stages, wasting interviewer time and losing good candidates.

Field sketch · typical pipeline
Hiring flow sketch showing 300 applied → 50 first interview → 5 second round → 2 cultural fitment → 1 offered, with a 90% drop-off at the screening step
Mapped during early discovery with 6 TA leaders, the same shape showed up with two beta customers. Screening is where the funnel breaks: ~90% drop-off between "Applied" and "First interview round," mostly from manual or tool-assisted review.
90%
of candidates are filtered out at screening with no structured criteria, good candidates get lost.
6 sec
average time a recruiter spends per resume. Gut-feel decisions at scale lead to inconsistent evaluation.
90%
of interview drop-offs happen because unqualified candidates passed weak screening, wasting engineer time.

From Recruiter Pain Points to Design Solutions

By shadowing recruiters and analyzing pipeline drop-offs, I mapped each critical screening breakdown directly to a foundational design solution.

Problem 01

No Shared Rubric

Two recruiters review the same resume and make opposite, gut-feel decisions.

Solution 01

Plain-English Rubrics

AI turns natural-language criteria into an objective, standardized team rubric.

Problem 02

Keyword Blindness

Legacy ATS filters reject qualified talent over missing literal buzzwords.

Solution 02

Semantic Evidence Matching

AI evaluates real competence and project context rather than string-matching keywords.

Problem 03

No Early Soft Signals

Communication and culture fit remain invisible until late, costly phone screens.

Solution 03

Multi-Signal Screening

Pairs resume parsing with async video intros to evaluate communication upfront.

Problem 04

Screening Fatigue

Reviewing 200+ resumes degrades consistency, leaving late applicants overlooked.

Solution 04

Transparent Fit Tiers

Instant, evidence-backed fit tiers ensure equal, zero-fatigue evaluation at scale.

Screening was a filter, not an evaluation. It removed people — but didn’t actually assess them.

The Core Insight


The 4 Solutions in the Interface

How each core design solution was translated into production interfaces—from plain-English rubric setup to evidence-backed candidate evaluation and pipeline automation.

Solution 01 Rubric Setup

Plain-English Rubrics

Recruiters define criteria in natural language during job setup. AI translates expectations into an objective, standardized rubric—eliminating subjective gut-feel across the team.

Solution 02 Screening Report

Semantic Evidence Matching

Evaluates contextual capability rather than literal keywords, citing verbatim proof snippets from the resume for every matched and unmatched requirement.

Solution 03 Async Video + Resume

Multi-Signal Screening

Pairs resume parsing with short async video intros, surfacing communication clarity and soft skills upfront before scheduling expensive phone screens.

Solution 04 Pipeline Dashboard

Transparent Fit Tiers

Automatically categorizes applicants into Most Fit, Borderline, and Least Fit tiers with evidence-backed scores—ensuring zero-fatigue, consistent evaluation at scale.


Design Outcomes

Impact measured through design system adoption, workflow efficiency, and structural improvements to the hiring pipeline.

3→1
Evaluation surfaces unified under one criteria system, resume, video, sourcing
100%
of screening decisions now backed by structured criteria, zero gut-feel
6→0
seconds of manual resume scanning per candidate, fully automated
4
beta enterprise customers closed and actively using the screening module in production